
Opening a real estate office has many moving parts – more than is possible to cover in a one-day course. This course provides a foundational blueprint of all the elements involved in opening, managing, and growing a real estate company.
- Key factors to consider when opening a real estate office.
- SWOT exercise to identify strengths, weaknesses, opportunities and threats in yourself and local marketplaces.
- Economic aspects and analysis of opening a real estate office.
- Independent vs opening a franchise.
- Legal structure of real estate brokerages.
- Resources and references for following the guidelines established for real estate brokerages in your state.
- Setting measurable goals and develop a mission and vision statement.
- Types and styles of real estate brokerages operating in today’s environment.
- Best practices for recruiting new and experienced agents and how to onboard.
- Risk management benefits of policies and procedures and having an Office Policy Manual.
- Lead generation, SEO, and social media presence.
- Communication strategy for your office and team.
- Characteristics of successful managers and leaders.
- Key financial terms, financial reports and how to conduct a breakeven analysis.
- Compensation planning options for sales associates and staff.
- Other business components that keep brokers up at night.
INSTRUCTOR: Brian Woods
CE Credits: 8 hours
REGISTRATION: $150.00 Non-members, $100.00 Florida REBI Chapter members
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